Under Armour Affiliate Program Overview

under armour affiliate program

Please note: This post contains affiliate links, and I may earn a commission if you buy through them.

Did you know that the global fitness apparel market is expected to reach a staggering $308.47 Billion by 2032 [Source]? As a fitness enthusiast, blogger or content creator, you’re passionate about motivating others and sharing your knowledge to achieve peak performance.

How about I show you how to turn that passion into profit? This Under Armour affiliate program offers you that opportunity.

Simply recommend these innovative products that you love to earn commissions and help your audience achieve their fitness goals.

Partner with a world-renowned leader in performance apparel and equipment, trusted by athletes of all levels.

What is the Under Armour Affiliate Program?

Aaffiliate marketing lets you earn commissions by promoting other companies’ products. You share a unique tracking link with your audience, and whenever someone clicks that link and makes a purchase, you earn a commission.

The Under Armour Affiliate Program is specifically designed for content creators like yourself. By joining, you gain access to a vast collection of Under Armour products, including:

  • Performance Apparel: Clothing designed to keep you cool, dry, and comfortable during any workout, from running shoes and breathable tees to supportive leggings and innovative sports bras.
  • Training Gear: Accessories that elevate your workout experience, like water bottles, gym bags, resistance bands, and heart rate monitors.
  • Fan Gear: Show your love for your favorite teams or athletes with officially licensed Under Armour apparel and accessories.

You can promote these products on your blog, social media channels, or even within workout videos or training routines you create. When your audience clicks your unique affiliate link and makes a purchase on the Under Armour website, you’ll earn a commission on that sale.

Benefits of Joining the Under Armour Affiliate Program

There are several compelling reasons to join the Under Armour Affiliate Program, especially for fitness enthusiasts, bloggers, and content creators:

Earning Potential:

  • Variety is Key: Promote a wide range of Under Armour products beyond just clothing. From performance footwear and training accessories to fan gear, there’s something for every fitness enthusiast in your audience.

Credibility by Association:

  • Partner with a Champion: Under Armour is a globally recognized brand trusted by athletes of all levels. When you recommend Under Armour products, your audience knows they’re getting high-quality gear from a respected brand.

Easy Tracking & Reporting (if applicable):

  • Track Your Success: While specific details about the platform might not be publically available, most affiliate programs utilize user-friendly platforms to track clicks, conversions, and your earnings.

Additional Perks (Optional):

  • Exclusive Promotions & Marketing Materials (Check Program Details): Some affiliate programs offer access to exclusive discounts or marketing materials like product banners or social media graphics.

Community (Optional):

  • Connect with Like-Minded Affiliates (Check Program Details): Some programs foster a community of affiliates where you can exchange ideas, best practices, and potentially collaborate on promotions.

Is the Under Armour Affiliate Program Worth It?

Whether the Under Armour Affiliate Program is worth it for you depends on your specific goals and audience. Here’s a breakdown of some key factors to consider:


  • Variety is Key: As mentioned earlier, you can promote a wide range of Under Armour products, catering to a broader audience and potentially increasing your earning potential.
  • Credibility Boost: Partnering with a well-respected brand like Under Armour strengthens your own credibility in the fitness space.
  • Ease of Use: Most affiliate programs (including many large brands) utilize user-friendly platforms for tracking and reporting, making it simple to monitor your performance.

Conversion Rates (if available):

Here’s the kicker: If you can find any information about the Under Armour Affiliate Program’s conversion rates (the percentage of visitors who buy after clicking your link), this can be a major selling point. G

enerally, higher conversion rates translate to more potential earnings for you. Unfortunately, specific conversion rates for affiliate programs are often not publicly available. However, Under Armour is a recognized brand with loyal customers, so there’s a good chance you’ll see decent conversion rates.


Commission Rates (if available): While specific commission rates for the Under Armour Affiliate Program aren’t readily available, it’s important to research the industry average and commission rates offered by other sportswear affiliate programs. If Under Armour’s rates are lower than the average, you might want to compare them to other options before joining.

The Under Armour Affiliate Program can be a worthwhile option, especially if you have a fitness-focused audience and value the brand reputation boost. The variety of products, potential for good conversion rates, and user-friendly tracking system make it a contender. However, researching industry standard commission rates and comparing them to what Under Armour offers is crucial before you sign up.

How to Join the Under Armour Affiliate Program

Excited to start earning commissions by recommending the Under Armour gear you love? Here’s a quick guide on joining the Under Armour Affiliate Program:

1. Locate the Program Sign-Up (Link to be confirmed):

Unfortunately, Under Armour doesn’t appear to have a publicly advertised affiliate program on their website. However, several affiliate marketing networks partner with Under Armour.

Here are a few reputable affiliate networks to explore (note, you may need to create an account with the network first):

  • FlexOffers: https://www.flexoffers.com/ (Check for Under Armour program availability)
  • Impact Radius: https://impact.com/ (Check for Under Armour program availability)
  • ShareASale: https://www.shareasale.com/info/ (Check for Under Armour program availability)

Once you create an account with a network, search for the Under Armour Affiliate Program within their marketplace.

2. Apply and Get Approved:

Each network might have a slightly different application process. Generally, you’ll need to provide basic information about your website or content platform and demonstrate a relevant audience for Under Armour products.

3. Approval and Getting Started:

Once approved, the network will provide you with further instructions and access to your affiliate dashboard. This dashboard allows you to track your performance, access marketing materials (if offered), and generate your unique affiliate links for promoting Under Armour products.

Requirements (if any):

Specific requirements might vary depending on the affiliate network you choose. However, you’ll generally need a website or content platform with a focus on fitness, health, or sports.

Additional Tips:

Review the program terms and conditions before applying to ensure a good fit.
Explore the affiliate network resources to familiarize yourself with their platform and tools for tracking your performance and optimizing your promotions.

By following these steps and potentially exploring different affiliate networks, you’ll be well on your way to becoming an Under Armour affiliate and earning commissions by promoting the fitness gear you love!

Best Products to Promote with the Under Armour Affiliate Program

Since specific commission rates aren’t publicly available, focusing on popular and high-demand Under Armour products can increase your chances of earning commissions. Here are some suggestions to consider based on audience and season:

Core Products (Year-Round):

  • Running Shoes: A perennial favorite for fitness enthusiasts. Highlight specific features like cushioning, breathability, and responsiveness, targeting runners of different levels (beginner, marathon training, etc.).
  • Workout Apparel: From moisture-wicking tees and supportive leggings to innovative sports bras, this is a vast category. Focus on problem-solution content (e.g., “Best leggings for high-intensity interval training”) and target specific needs of your audience.
  • Training Gear: Elevate workout routines with water bottles, gym bags, resistance bands, and heart rate monitors. Consider creating gift guides or “must-have” training accessories lists.

Seasonal Recommendations:

  • Spring/Summer: Focus on breathable clothing like tank tops, shorts, and quick-drying fabrics ideal for warmer weather workouts. Promote Under Armour’s heat-resistant technology for sunny days.
  • Fall/Winter: Highlight features like UA ColdGear® technology in leggings, jackets, and base layers to keep athletes warm during colder months.

Pro Tip: Explore Under Armour’s collections for specific sports (basketball, baseball, etc.) if your audience has a niche fitness focus.

How to Make Money with the Under Armour Affiliate Program

Here’s how to create high-quality content that converts and helps you earn commissions:

Content is King (Converter):

  • In-Depth Reviews: Go beyond basic descriptions. Provide detailed reviews of Under Armour products, highlighting performance, comfort, and value.
  • Workout Routines with Under Armour Gear: Showcase Under Armour apparel in action. Create workout routines specifically designed for different fitness levels and incorporate Under Armour products that address those needs (e.g., high-impact sports bras for plyometric exercises).
  • Before & After Transformations: Partner with fitness influencers to showcase the impact of using Under Armour products alongside a healthy lifestyle.

Data-Driven Optimization:

  • Track Your Earnings and Performance: Utilize the affiliate network’s tracking tools to monitor clicks, conversions, and commission rates for different products and content types.
  • Identify What Works: See which content formats (reviews, videos, blog posts) and product recommendations resonate most with your audience and generate the most clicks and sales.
  • Refine Your Strategy: Based on your data, experiment with different content styles, product recommendations, and platforms to maximize your earning potential.

Additional Tips:

  • Maintain Transparency: Disclose that you’re using affiliate links and emphasize the value your audience gains by purchasing through them. Building trust is key.
  • High-Quality Visuals: Include captivating images or videos featuring Under Armour products in action. This enhances the visual appeal of your content and grabs attention.
  • Link to Relevant Products: Within your content, strategically place affiliate links for the specific Under Armour products you’re discussing. Make it easy for your audience to purchase through your link.

By following these suggestions and creating valuable content that showcases Under Armour products in a compelling way, you’ll be well on your way to turning your passion for fitness into a profitable venture with the Under Armour Affiliate Program.

Remember, focus on audience needs, high-quality content, data-driven optimization, and transparency to maximize your success.

Promoting Under Armour on Specific Platforms

While the core content creation principles remain the same, tailoring your approach to each platform can significantly enhance your reach and engagement. Here are some tips for promoting Under Armour on popular platforms:


  • High-Quality Workout Videos: This is a natural fit. Create engaging workout routines featuring Under Armour apparel. Highlight specific product features that benefit the workout (e.g., sweat-wicking fabric for HIIT workouts).
  • Gear Reviews: Unbox and review new Under Armour releases, offering detailed commentary on performance, comfort, and value.
  • Testimonial Videos: Partner with fitness influencers to create testimonial videos showcasing their experience with Under Armour products during training or competitions.


  • Eye-Catching Photos: Post visually appealing photos featuring Under Armour apparel in action (athletes training, styled outfit flatlays). Utilize high-quality images and leverage Under Armour’s signature branding.
  • Storytelling & Inspiration: Share before-and-after photos or fitness journey stories featuring Under Armour products as a supportive element. This creates a relatable narrative for your audience.
  • Shoppable Posts & Discount Codes: Utilize Instagram’s shoppable post features to link directly to Under Armour products you’re promoting. Offer exclusive discount codes in partnership with the affiliate network (if available) to incentivize purchases.

Additional Platforms:

  • Blog Posts: In-depth reviews, workout guides incorporating Under Armour products, and listicles featuring “best of” Under Armour gear for specific activities are all effective strategies.
  • Facebook Groups: Engage with fitness communities on Facebook by sharing valuable content (workout tips, product reviews) and strategically incorporating Under Armour product recommendations when relevant to the discussion.


Maintain Platform-Specific Best Practices: Adhere to each platform’s content guidelines and post formats to maximize reach and engagement.
Call to Action: Always include a clear call to action in your content, encouraging viewers or readers to click your affiliate link and shop Under Armour products.

By implementing these platform-specific tips and tailoring your content to each audience, you can effectively leverage the power of social media and other platforms to promote Under Armour and maximize your earning potential with the affiliate program.

Conclusion: Unleash the Earning Potential of Your Fitness Passion!

The Under Armour Affiliate Program offers a compelling opportunity to turn your love for fitness and healthy living into a profitable venture. Here’s a quick recap of the key benefits:

  • Promote a Trusted Brand: Partner with a globally recognized leader in performance apparel and gear, boosting your own credibility.
  • Variety is Key: Recommend a wide range of Under Armour products, catering to a broader audience and potentially increasing your earnings.
  • Content Freedom: Create engaging content (workout routines, reviews, social media posts) featuring Under Armour products you love.
  • Easy Tracking & Optimization: Utilize user-friendly affiliate network tools to monitor your performance and optimize your approach for maximum impact.
  • Ready to join a community of like-minded affiliates and start earning commissions by recommending the fitness gear you trust? While the exact sign-up process might require navigating affiliate networks, the potential rewards are significant.

Explore the Under Armour Affiliate Program through reputable affiliate networks today and take the first step towards turning your passion into profit!

P.S. Don’t forget to leverage platform-specific strategies like high-quality workout videos on YouTube or eye-catching Instagram posts with discount codes to maximize your reach and conversions!

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