SEO Trends

Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console …

Search News Buzz Video Recap: Google Core Update Done Followed By Intense Search Volatility, New Structured Data, Google Ads Head Steps Down & 20 Years Covering Search Read More »

Did you know that 46% of Google searches are local? Over 50% of “near me” searches result in a physical store visit, out of which 26% of visits result in a purchase. That’s why local SEO is important if you’re running a physical store. Local SEO is optimizing your business to be more visible in …

Local SEO Checklist: 5 Ways to Rank Higher in Local Search Read More »

A recent study published by Adalytics reports Google Search Partners ads appeared on content that doesn’t adhere to its publisher policies. Per Google’s Publisher Policies, ads are not permitted to serve alongside content that: Is illegal or promotes illegal activity Infringes copyright Sells or facilitates the sale of counterfeit products Incites hatred or promotes discrimination …

In the Hot Seat: Google’s Search Ads Stir Controversy On Questionable Websites Read More »

Google has a published patent named “Generative summaries for search results” which is believed to be the patent behind the Search Generative Experience launch we saw earlier this year. This patent was filed on March 20, 2023 and approved on September 26, 2023 under the patent ID US11769017B1. Juan Gonzalez Villa posted a thread on …

Google Patent For SGE: Generative Summaries For Search Results Read More »

Which is better for business: SEO or PPC? Which one should you put your resources into? Truth be told, the answer isn’t one or the other. You need both to succeed! While both channels focus on increasing traffic and sales, there are key differences between the two. If you’re not sure where to start, this …

SEO Vs. PPC: Pros, Cons & Differences Read More »

OpenAI has announced that Sam Altman is officially back as CEO. Sam Altman is back as CEO, Mira Murati as CTO and Greg Brockman as President. OpenAI has a new initial board. Messages from @sama and board chair @btaylor — OpenAI (@OpenAI) November 30, 2023 Sam Altman has returned as CEO, with Mira Murati reinstated …

OpenAI Welcomes Back Sam Altman As CEO With New Board Read More »

Google is expanding support for organization structured data markup, allowing companies to provide additional details about themselves in search results. With this update, Google will use the markup to showcase company details in knowledge panels and other visual elements on the search results page. This helps users find essential information about organizations they search for. …

Google Enhances Search With Support For Organization Meta Data Read More »

Google patent US11769017B1, shared by X user @seostratega, focusing on “Generative Summaries for Search Results,” appears to lay the groundwork for Google’s SGE with the integration of generative AI search summaries. 🔴 BREAKING: Here’s Google’s patent behind Google’s SGE, their experimental search engine with AI generated results. This patent was filed on March 20th, a …

Google SGE & Generative Summaries For Search Results Patent Read More »

This post was sponsored by DebugBear. The opinions expressed in this article are the sponsor’s own. A fast website provides a more pleasant experience for users and can lead to higher conversion rates. But Google also takes website speed into account as part of the Core Web Vitals and uses it as a ranking factor. …

How To Improve Page Speed To Pass Google’s Core Web Vitals Assessment Read More »

Google has announced new structured data for discussion forum and profile page structured data on Google Search, with new markup and also new Search Console reports. Also, with this change, Google updated the Q&A forum structured data. Google said this markup works with “Google Search features that are designed to show first-person perspectives from social …

New Google Profile Page & Discussion Forum Structured Data With New Search Console Reports Read More »